Job Description: Executive, Digital Marketing

SALARY RANGE: RM4000-RM6000

Responsibilities:

The University desires to expand the use of digital marketing for the primary purpose of student recruitment through search, content, social media and all other digital platforms to increase lead generation and management with an ultimate aim of conversion through enrolment.

The University aims to maintain a very high profile in its target markets through advertising University brand to grow awareness, preference and recommendation. This position will lead the performance marketing and website management needs of the University.

This position is responsible for all digital marketing activities for the University with a key focus on digital lead generation and management, website management and the customer relationship management platform (CRM).

This includes to:

• Provide a ‘whole of university’ approach to developing a digital marketing strategy;
• Employ “growth-hacking” marketing strategies to increase return-on-marketing-investment;
• Explore new and innovative ways of increasing quality leads for the Student Recruitment team; and
• Manage and analyze data in the CRM to make decisions about lead generation campaigns.

The position works closely with academic and administrative staff and liaises with staff at other campuses to ensure consistency in corporate style and efficient use of resources.

Qualifications and Criteria:

1. A Bachelor’s degree in a relevant discipline from a recognized institution with at least three (3) years of relevant work experience.
2. Master’s degree holders in relevant discipline can be considered.
3. Minimum of three (3) years of relevant working experience – including in managing a WordPress website, programming / software engineering and design software like Adobe Photoshop.
4. Demonstrated capability in planning, implementing and managing Search Engine Marketing campaigns on Google and Social Media Marketing on Facebook, Instagram, Twitter, and LinkedIn.
5. Demonstrated competency in using Analytics software like Google Analytics and Google Tag Manager.
6. Demonstrated proficiency in creating marketing analytics reports.
7. Demonstrated competency in growing e-mail marketing lists and planning, implementing and managing e-mail marketing campaigns.
8. Demonstrated proficiency in Search Engine Optimization.
9. A level of maturity consistent with the requirements of the position for independent work and initiative.
10. Excellent interpersonal skills and demonstrated ability to work effectively in a consultative, cross-cultural and team environment.
11. Good communication skills, in written and spoken English and Bahasa Malaysia with the speed and tenacity required for marketing and communications in today’s always-on, high-speed world.
12. Demonstrated competency in community management and content creation for social media platforms across Facebook, Twitter, YouTube, Instagram and LinkedIn.
13. Three (3) years of relevant work experience with digital marketing certifications from reputable organizations such as Google.
14. Knowledge of the Malaysian education system and an understanding of the key issues relating to the marketing and provision of private tertiary education in Malaysia.